Here at SittingNow, we’re very fond of the DIY approach to marketing. This is the logical extreme. Via Laughing Squid:

To promote his new book Martian Summer, author Andrew Kessler opened Ed’s Martian Books, a New York City bookstore that only sells his new bookMartian Summer. The book is Kessler’s account of his time spent as a civilian observer of the NASA Mars Phoenix rover mission. The store is a rather clever marketing ploy–Kessler’s day job? Advertising.

About the Author

Ken Eakins is a filmmaker and weird stuff enthusiast from the South of England.

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