Author opens bookstore that only sells his book

Here at SittingNow, we’re very fond of the DIY approach to marketing. This is the logical extreme. Via Laughing Squid:

To promote his new book Martian Summer, author Andrew Kessler opened Ed’s Martian Books, a New York City bookstore that only sells his new book, Martian Summer. The book is Kessler’s account of his time spent as a civilian observer of the NASA Mars Phoenix rover mission. The store is a rather clever marketing ploy–Kessler’s day job? Advertising.