Author opens bookstore that only sells his book

Published on May 20th, 2011

Here at SittingNow, we’re very fond of the DIY approach to marketing. This is the logical extreme. Via Laughing Squid:

To promote his new book Martian Summer, author Andrew Kessler opened Ed’s Martian Books, a New York City bookstore that only sells his new bookMartian Summer. The book is Kessler’s account of his time spent as a civilian observer of the NASA Mars Phoenix rover mission. The store is a rather clever marketing ploy–Kessler’s day job? Advertising.

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About Ken Eakins

Ken Eakins is a Freelance Journalist, Academic, and Videographer from the UK. Ken started SittingNow in 2007 as a repository for all the esoteric and underground stuff that he enjoys researching. The map is not the territory!

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