Author opens bookstore that only sells his book
Published on May 20th, 2011
Here at SittingNow, we’re very fond of the DIY approach to marketing. This is the logical extreme. Via Laughing Squid:
To promote his new book Martian Summer, author Andrew Kessler opened Ed’s Martian Books, a New York City bookstore that only sells his new book, Martian Summer. The book is Kessler’s account of his time spent as a civilian observer of the NASA Mars Phoenix rover mission. The store is a rather clever marketing ploy–Kessler’s day job? Advertising.
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